Essays

Arts Organizations Audience Engagement Research Paper

Arts organizations engage the audience in many ways to co-create their experiences. The use of different artistic works forms the basis on which the audience interacts with them. Appreciating and making art stimulate people’s senses in a unique way. It also provides a connection to the world around the populace. In addition, art and craft enable people to become innovative and contribute to having a creative mind. Art organizations can put old ideas together in a book or offer new sources by creating new ideas, which allow the audience to have new visions about the world. In the past, people used to paint large paintings only when the artists intend to paint something that can be considered to be large in its actual existence. Nowadays artists use large paintings or come up with large paintings because they want to be human and intimate as showcased in arts organizations.

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Methodology Used
Visitors are in constant look for experiences they find outstanding about artistic work they hear about and especially the old ones. One of such experiences is the work of Mark Rothko. The four darks in red is one of Mark Rothko’s paintings in which he used only color and shape to express himself. He painted this picture in 1958. Currently, it is in the Whitney Museum of American art that is in New York (Shusterman, 2006). The painting is done with oil-based paints on a canvas. It is true to state that Mark Rothko did not apply flatness and depth directly as most of the other painters. He instead came up with a way to get the maxim of depth and flatness evident in some of his paintings (D’Alleva, 2010). He turned flat materials which were the canvases to deep ethical dignity in the simplest of ways. Once Rothko started displaying this maxim in the artworks he was viewed as an American modernist by many rather than a surrealist.

The four darks in red (Mark Rothko)
The idea of motion can be argued to be an optical illusion since it takes place in the audience’s eyes and mind; nonetheless it does not in any way take place on the painting. With a keen look at the image, the observer is sent into deep meditation and this also brings a very pleasant feeling. At the top of the canvas lays a very thin strip that seems to be a mixture of red and brown. The red is most likely the red that is used as the background of the canvas. The second layer from the top is a large area that looks black from a distant (Eberhart, Atkins & Knill, 2014). It is said that this particular region was first stained with a blue hue and then later on a green hue was put over the blue hue. This, in turn, appears black because of the combination of colors. The third layer on the painting is violet on the red background of the canvas and the bottom layer is slightly darkened crimson of the red background.

Mark Rothko is famously known for this style where he paints paint horizontally across the canvases with blurred backgrounds. It is very difficult to understand what the artist really means but it can be said that the pieces do not have an actual meaning in the real sense but the meaning is found in the painting itself (Allan, 2009). These types of paint is not done by the painters to be understood but rather to be enjoyed by the viewers and capture their attention so that the viewers can boost their moods or get into deep thoughts (Chanda, 1998). There are several intuitive reasons why artists express themselves in drawing. They often define their ideas and opinion through their artwork (Perkins, 2008). Sometimes the fine pieces of art serve as part of the plan to for projects perceived to be large while other times they just draw to record what they have visually observed.

Another great work is that of Vanni. Vanni uses an intense amount of gold color in the painting so as to streamline the somber tone in the art. The artist further uses other deep colors like black and red colors on the characters while deep gold and shallow blue colors on the shadow of the painting. Apart from the colors building the somber tone of the painting, it also points out the style of the portrait. The deep gold shadow effect represents traditional portrait-style. Through the style, the subjects are given deep black and light red colors and the mother and child centrally placed. The central orientation necessitates a natural approach in giving the subjects the central attention to the audience (Trimis & Savva, 2004).

How Artistic Work Engage the Audience
Artistic work can be utilized to convey several messages at the same time carrying different meanings. Such deliberations make art more appealing to the audiences. Through art guides, visitors can have the ability to understand deep meaning of arts under display. Since arts appear to be simple things at first look, arts organizations have helped people employ different criteria to understand inner meanings that cannot be understood by looking at it for once. Some of the ways of interpreting art is to first understand their dimensions to have a clear meaning of the message. While a three dimensional art can be used to give more detailed information, a two dimensional art can have front and background information that can be used to bring out more meaning (Perkins, 2008). For instance, Bosch Hieronymus work “Hell” is one of the kinds. Although at first one would just see a painting of sketches that have skeletons in it, there is some elements of fear if the viewer gets more details from the background.

Hell by Bosch
My viewpoint on visual communication has been improved greatly by employing different analytical skills leaned. This does not only apply to art but everything around me. I have come to realize that art itself is all over and all around us. There are people who have been able to use art to communicate unknowingly (Pitri, 2003). With my understanding of how this can be interpreted visually, I have been able to make sense of things around me. Different aspects have now become relevant to me and symbolic too. By observing people’s choice color in terms of dressing, their hairstyles among others have helped me understand them more and what they want to express to the world.

Stout (2006) says that art has always been part of human life and its role cannot be limited by anything. Art does not have a particular language but can be applied to all people. Before observing various arts organizations, my understanding of art was primarily based on paintings and complex images. This has been changed as I now understand that art goes beyond paintings, drawings. Instead, it covers different aspects of human life ranging from films, video, sculptures among others. With this information, I now understand and appreciate the work of different artists and the effort they make in communicating through visual art. Before visiting the exhibitions, I did not seem interesting and fun, but I now understand what art is all about. I now appreciate the role of art in my life. I no longer watch films for entertainment alone and excitement.

Managerial Implication
Although the artwork displayed by the arts organizations have more significance in attracting visitors, the management of the organizations also play an indispensable role in determining how the visitors experience the visit. One of the ways that management influence visitors experience is in regards to how they ensure that the audiences’ needs are met (Mallen & Adams, 2010). An organization with a wide range of arts ranging from ancient and new ones tends to have more competitive advantage than those that do not have. Some organizations do not have visitors’ guide and with little visitors attention. There is a need to have competent visitors guide who would guide the visitors and explain some of the things that they may require to know about the arts. Some visitors come to the organization for recreational purposes. Such group of visitors would like some vocational services such as entertainment and hotel services. Thus, the management should ensure that such needs of their customers are met.

Conclusion
The use of different artistic works forms the basis on which the audience interacts with them. One such work is the work of Mark Rothko. He turned flat materials which were the canvases to deep ethical dignity in the simplest of ways. The observer is sent into deep meditation and this also brings a very pleasant feeling. Artistic work has the ability to disseminate several messages that have different meanings at the same time. Arts organizations helped visitors to have a better understanding on how arts contains deep and many meanings depending on how one looks at them.

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References
Allan, D. (2009). Art and the human adventure: André Malraux’s theory of art. Amsterdam [etc.: Rodopi.
Chanda, J. (1998). Art History Methods: Three Options for Art Education Practice. The Journal of Aesthetic Education, 51 (5) 17-24.
D’Alleva, A. (2010). Look! The fundamentals of Art History, 3rd Edition. London: Laurence King Publishing Ltd.
Eberhart, H., Atkins, S. S., & Knill, P. (2014). Presence and process in expressive arts work: At the edge of wonder. London : Jessica KingsleyPublishers
Perkins, P. S. (2008). The art and science of communication: Tools for effective communication in the workplace. Hoboken, N.J: John Wiley & Sons.
Pitri, E. (2003). Conceptua l Problem Solving During Artistic Representation. The Journal of the National Art Education Association, 56 (4), 19-23.
Shusterman, R. (2006). Towards and Aesthetics of Research. The Journal of Aesthetics and Art Criticism, 59, (3), 275-285.
Steers, J. (2005). Orthodox, Creativity and Opportunity. International Journal of Art & Design Education,25 (3),297–307
Stout,C.J . (2006). Studies in Art Education. The National Art Education Association, 47 (3), 195-197.
Trimis, E. & Savva, A (2004). The In-Depth Studio Approach: Incorporating an Art Museum Programme into a Pre-Primary Classroom. The Journal of the National Art Education Association, 57(6), 20-23.
Mallen, C. & Adams, L. (2010). Sport, Recreation and Tourism Event Management. New York: Routledge.