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    Free Essay on Martha Stewart Living

    Martha Stewart Living is a creation of Martha Stewart, a successful woman and business woman, who tried to do her best to succeed in both roles. And it seems that she managed to combine these two qualities. Being established in 1996, the company has its headquarters in New York. Martha Stewart has established a magazine and later a television show, having become very popular among American viewers, who follow Stewart’s advice as she speaks on the topic of home, home decoration, cooking and other household things. At first Martha Stewart Living magazine was published quarterly, however, after a while it started to be published monthly. Stewart’s project is a very…

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    Essay about Wet Seal

    Wet Seal Store Company operates more than 400 shops in the USA and Puerto Rico. This number was reduced from 650 shops the company had in 2003.The company sells moderately priced casual clothes and related accessories. The majority of the shops owned by Wet Seal are situated in malls and view junior females (aged 16-20 years). The most well known brand of Wet Seal called Arden B. chain store is present in over 90 different malls across the land. Arden B. targets females aged 18-40. The majority of stores are located in California, Texas and Florida. In 2004, Wet Seal shut down one of its subsidiaries called Zutopia, which was…

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    Business and Social Change Essay

    In the contemporary world, changes occur rapidly and the modern society is getting to be more and more different from the society of the past. One of the most significant changes occur due to the development of business that affects all spheres of life and make individuals practically totally dependent on their job and career. In fact, often people practically become ‘slaves’ of their workplaces and their professional life interfere into their personal life to the extent that in perspective the border between them may completely disappear. In such a situation it is particularly dangerous that the main principles of business would dominate over entire life of human beings it…

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    Ethical Conduct in Business Essay

    Ethical conduct becomes central to business success in the 21st century. Consumers are investing in ethical funds, buying from responsible corporations, supporting local producers, and engaging in environmental or anti-globalization activism. Ethics is closely connected to the battle against corruption and for good business practices. The scandals at Enron, WorldCom and Parmalat illustrate the importance of ethical judgment for managers and accountants. Implementation of ethical values, such as honesty, responsibility, fairness, respect, openness, and citizenship are the prerequisite to a company’s success in the contemporary marketplace.

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    My Ideal Future Job Essay

    My future ideal job is being as a General Manager of a chain stores company, such as The Body Shop. The Body Shop International plc is a global manufacturer and retailer of naturally inspired, ethically produced beauty and cosmetics products, which has over 2,400 stores in 61 countries, with a range of over 1,200 products. Besides being a successful company, ranking the second among world’s largest cosmetic franchises in the world, the Body Shop is an example of socially responsible company emphasizing its support for a wide range of issues around the globe. Five core values of this company are: supporting community trade, defending human rights, prohibiting of animal testing,…

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    Essay: Examples of Ethics in Business

    Introduction Currently, thinking in business and employment ethics became the major force that influences not only the extend to which corporations and firms influence the life of their workers but also the entire society. The fact that corporations become more and more important for all spheres of life is undeniable so it is of a great importance what ethics determines their behavior (nsp.org). Three examples: Ethics of 80th It is the remarkable period that should be treated with the special attention since it is a good example of what ethics in employment should not be. During this period corporations and big companies discovered that their spending could be cut down…

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    Wachovia Corporation Essay

    The main point of my essay is to describe one of the largest banks of the USA. For this reason I chose such commercial institution as Wachovia Corporation. Wachovia Corporation is one of the commercial banking giants of the United States which also include such institution as the Bank of America and Citigroup. The corporation was established in 2001 when former Wachovia Corporation and First Union Corporation merged together into one organization. Headquarters of Wachovia Corp. is situated in Charlotte, North Carolina. The company is considered to be so large due to its operation not only inside the USA, but also around the world. Wachovia has 3,900 financial centers located…

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    Essay: What is Strategy in Business?

    Company’s strategy is a set of answers to the questions “how.” These issues can be different and depend on their situation and business objectives. In any business market conditions allow even the competitors to avoid close-twins strategies: some choose the way of lowering costs, others – differentiating of products or services, the third ones – market niches servicing or needs’ satisfaction of narrow-specific buyers. Some companies compete locally or regionally, others – globally. There are many ways of doing business and positioning, so the description of the strategy must be very detailed, reflect the specifics of the company.

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    Free Essay on Advertisement

    Whatever one may say, the sport has been one of the greatest America’s passions ever. One should admit that some other passions this diverse culture is famous for are not so sublime. Modern show business and entertainment market dictate consumers what they need and want to obtain, and sometimes the consumer behavior is so docile that it is almost funny. It could only be funnier if it was not true. The advertisement I’ve chosen to present is a CBS-Broadcasting reel called “Fan”. This piece of entertaining trailer advertising shows a humorous story of a golf fan’s typical evening. The fun of it is that the level of fanaticism is overwhelming:…

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    Trends in Organizational Behavior Essay

    Contemporary organizational behavior demonstrates many trends that affect businesses and impact their decision-making. One of such patterns is the rising importance of ethics in business decision making. This topic acquired significance in the wake of high-profile accounting scandals and under the influence of rising requirements for corporate social responsibility. Another significant trend is the impact of technology on work-related stress. Ethics has become important for several reasons. First, there is a perception in society that today’s business environments see “everything from insider trading to employee theft on the rise” (United States Small Business Administration, n.d.). Besides, customers and other stakeholders have become more sensitive toward ethical repercussions of the corporate…