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    Marketing Plan Research Paper

    Executive summary Cell phone industry is considered to be one of the fast growing and very perspective industry which remains attractive to investors regardless high competition. At the same time, competition, being a serious problem, may be overcome with the help of introduction innovations that make a new cell phone really different. In this respect, it is possible to suggest to introduce a new cell phone in American market which could be different from the competitors due to its beeper function which could help to locate cell phone in the case it were lost. Obviously, such innovation may really bring success to a new cell phone since, as researches show,…

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    Adaptation and Standardization Research Paper

    The matter of standardization or adaptation in advertising has been an important issue of discussion among the best specialists in the field of marketing and advertising all over the world. Despite of the fact that both concepts have their pros and cons; it is believed that adaptation is a more effective method of advertising when referring to advertising campaigns in foreign countries. Indeed, the concept of adaptation in advertising is relatively new, and it is a result of developing through the global economy need to advertise products across national boundaries. The world has become more opened due to the process of globalization, which is the process of denationalization of markets,…

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    Online Shopping Research Paper

    Introduction The emergence of web-shopping some twenty-seven years ago is a milestone in commerce in marketing. The basic idea – creating virtual marketplaces for tangible goods – has evolved into new concepts of doing business, new threats and opportunities for both sellers and buyers and even new products and services, many of which, such as web-based Video on Demand (VOD) services, are being sold and consumed as a whole within the World Wide Web. This paper analyses Internet shopping from the demand side point of view. That is, its main aim is examine the consumer behaviour factors behind this phenomenon by using recent empirical data regarding the means by which…

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    Consumer Behavior Research Paper

    Dolce&Gabbana and its marketing strategy Dolce and Gabbana Company is one of the most famous companies all over the world. It includes two brands: Dolce&Gabbana and D&G Dolce&Gabbana. It’s famous for luxury goods sectors and splendid clothing. The two founders of the Company are Domenico Dolce and Stefano Gabbana. They aren’t just stylistic and creative leaders; they always work out the strategies to develop their brands. They are mainly focused on the balanced development and well-organized business. The Company produces clothing, leather goods, footwear, knitwear and different accessories. The company is specialized in production and distribution of women’s and men’s leather clothing, ties, scarves, beachwear and underwear, shoes and in…

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    Crowdsourcing Research Paper

    Crowdsourcing is a method to solve problems with, or seek proposals for solving problems from many other partners. It has largely become possible with Web 2.0. The concept involves a wider range of ideas, faster solutions to complex problems and are often economically beneficial part of a project. Crowdsourcing is a project of open innovation, individual providers is its opposite and involves few people, such as parent-teacher meetings.

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    Research Paper on Apple and iPhone

    Free Research Paper on Apple and iPhone: Apple’s Entry into the mobile Phone Market Introduction It is often said that Apple has changed the world of manufacturing consumer electronics and software products forever. As all of us know, the company’s best-known hardware products that include: the Macintosh line of personal computers, the iPod line of portable media players, and the iPhone line of superbly designed mobile phones that my paper will talk precisely about. To begin with I would like to provide very brief information about the Apple Company. The company was established in Cupertino, California on April 1, 1976 and incorporated on January 3, 1977. Originally the company was…

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    Research Paper on Amazon.com

    Free Research Paper on Amazon.com: Amazon-Website marketing strategies to attract visitors and customers Executive summary Amazon.com is the world’s largest customer centric company that sells various products to global clients. The company has actively engaged in brand building by providing great product, possessing proper website and creating unique marketing strategy. Amazon.com has a unique perception in the eyes of consumer and constantly strives to promote trust and reliability which gives Amazon.com additional competitive edge. Amazon.com is one of the most famous customer-centric company that sells various products purchased from manufacturers and distributors through global websites www.amazon.com, www.amazon.de, www.amazon.co.uk, www.amazon.fr, www.amazon.co.jp, and www.amazon.ca to the final customers from around the globe.…

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    Free Research Paper on Junk Food

    Free research paper example on Junk Food: Feeling hungry? How about pizza, burgers, French fries and cola, or chicken patties, deep-fried? Are you thirsty? Then how about a milk shake or soda? Perhaps you want something sweet? Candy bars and crisps should do the trick. The truth is we love fast food. We love it even more if it’s deep fried in fat, full of salt, stacked with sugar and countless numbers not to mention flavored pulp. There are over 300,000 fast food outlets in the US alone. Fast food, junk food, call it what you like, but it’s taking over our world. Junk food is fast, convenient, sadly predictable…