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    Relationship Marketing Research Proposal

    Relationship marketing is the process of creation, development and improvement of the long-term, profitable and solid relations with the major partners of the organization: clients, suppliers, distributors, employees, etc. Relationship marketing is the process which is aimed at the long-term cooperation, so the methods are reliable, varied and logical. The final aim of these relations is the creation of the varied and broad business network which provides the company with the permanent returning clients, constant chain of suppliers, devoted employees, etc. Successful relationship marketing is characterized with close relations between the company and customers which are carried out with the help of the special techniques which influence the attitude of…

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    Research Proposal on Brand Equity

    Brand Equity research proposal: Brand equity is the indicator of the value and popularity of the chosen brand of a company. Nowadays, the impact of brands on the success of a company can not be overestimated. The majority of firms survive only due to the fact that they have generated popular and credible brands which attract consumers’ attention. The purpose of brand equity is to evaluate the cost of the brand and make sure that it has not lost its popularity and support from the side of consumers. It does not worth mentioning that it is quite difficult to create a successful brand and there are no definite rules and…

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    Research Proposal on Sales Promotion

    Sales promotion is the complex of techniques and strategies which are aimed at the increase of the sales and commodity circulation. The success of business does not only depend on the factor that consumers purchase the product, but on the factor that the purchase the product often or with the shortest intervals. The more goods and services the company sells the higher profit it will have. It is obvious that it is not easy to persuade clients buy products they actually do not need, but there are numerous techniques which enable businessmen attract more and more customers and increase the commodity circulation. On the basis of sales promotion there is…

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    Coca Cola Research Proposal

    Coca Cola Research Proposal: The Coca Cola Company is the biggest producer of soft beverages and syrups in the world. Coca-Cola’s headquarters are situated all over the United States as well as other parts of the globe. According to annual reports, company’s soft drinks are sold in more than 200 countries. Coca Cola’s stock is in the NYSE list and is part of DJIA and S&P 500. (NYSE Euronex). Coca-Cola is constantly trying to increase productivity of its programs and operations. The company usually chooses to do that by investing in new bottling technology, marketing, and management of their system.