Free Research Paper on Amazon.com:
Amazon-Website marketing strategies to attract visitors and customers
Executive summary
Amazon.com is the world’s largest customer centric company that sells various products to global clients. The company has actively engaged in brand building by providing great product, possessing proper website and creating unique marketing strategy. Amazon.com has a unique perception in the eyes of consumer and constantly strives to promote trust and reliability which gives Amazon.com additional competitive edge.
Amazon.com is one of the most famous customer-centric company that sells various products purchased from manufacturers and distributors through global websites www.amazon.com, www.amazon.de, www.amazon.co.uk, www.amazon.fr, www.amazon.co.jp, and www.amazon.ca to the final customers from around the globe. Amazon.com offers various collective items from apparel, to shoes, to accessories, to home/garden/outdoor living products, to baby care products to jewelry to watches to books, to kitchenware to houseware to camera and photography to various cell phones, subscriptions, office products, computers, electronics, software, DVDs, videos, food, tools and hardware, healthcare and personal care products and toys. As one can understand, Amazon.com sells virtually any product that one might want to purchase in an online mode, i.e. without risking a too large sum of money when conducting purchases online (Randall, p.121). Continue reading