Environmental awareness usually refers to spreading the idea of environmentalism, an ideological movement for the preservation and improvement of living conditions on Earth (Merriam-Webster Dictionary). Public awareness concerning environmental protection is achieved through education and public awareness campaigns organized by non-governmental organizations, educational institutions, press and federal authorities (United Nations Environment Programme). Each of them is supposed to reach different target audiences on a specific level and clarify the consequences of non-compliance regarding economic, social and environmental expressions. Following the guidelines of United Nations Environment Programme, one can learn what actions should be taken to make the community environmentally educated. But what is the role of global interactions in environmental education for the international community?
According to Merriam-Webster Dictionary, one of the leading concerns of environmentalism is the issue of pollution. Pollution is primarily an industrial concern because companies and enterprises all over the world utilize world’s resources and raw materials to develop and produce new goods and commodity. As a result of such anthropogenic impact on the environment, the climate is subjected to changes resulting in ozone layer depletion, global warming, and loss of biodiversity (United Nations Framework Convention on Climate Change). At the same time, globalization and global sourcing have unified and linked many industrial branches and business sectors generating lots of cases, which report effective and long-lasting cooperation. Such global interactions are the powerful tools of knowledge, which can also be efficiently used to foster environmental awareness. The following activities explain how ecological perception of the world’s population can be improved.
Many international companies now establish the codes of corporate sustainability and responsibility encouraging the consumers to minimize environmental risks concerned with the global ecological problems. The Coca-Cola Company, the world’s largest producer of non-alcoholic beverages, can be a demonstrable example of such worldwide interaction and comprehensive protection. By developing environmentally friendly packaging, aiming at energy protection, ensuring high quality of products, participating in charity campaigns and finally supporting its customers with tips for healthy nutrition and active living, the company establishes itself as an authoritative educator for the international community and a conscious deputy for the global environment.
The activity of international non-governmental organizations is usually reflected in the social campaigns, which serve as either educative or charitable. As United Nations Environment Programme identifies, such actions can be organized by private sector and industry associations as well.
Various types of mass media including TV, Internet or press are always actively used to promote environmental awareness. Taking into consideration the global scale of the Internet and the broad possibilities of radio and television broadcasting, this type of educational measures can also refer to the comprehensive interaction tools.
It is also worth mentioning that one of the easiest ways to learn about the environmental issues is through attending educational programs, which are often accessible in schools and other educational institutions. United Nations Environment Programme considers teaching and educational programmes to be the most widespread forms of learning about the importance of environmental protection and human responsibility in this issue.
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Merriam-Webster Dictionary. Environmentalism. 2011. Web. 5
The Coca-Cola Company. Sustainability. 2011. Web. 5 Oct. 2011.
United Nations Environment Programme. Public Environmental
Awareness and Education. 2011. Web. 5 Oct. 2011.
United Nations Framework Convention on Climate Change. 2011.
Web. 5 Oct. 2011.