Relationship marketing is useful for all sides of the business cooperation. For example, the company receives constant suppliers which provide it with resources permanently and very often the price for the supply is low due to the treaty that the company purchases these resources constantly without the change of the supplier. Moreover, the company which has managed to attract clients can be sure that its production will be sold all the time and the risks of failure will be low. In order to attract customers companies practise the method of customer relationship marketing, which includes promotions, sales, personal contact in social media, etc.
Relationship marketing is the complex of practices and methods which are aimed at the creation of the broad business system for the development and profit of the firm. The student who is interested in various types of marketing is able to observe the issue on relationship marketing trying to analyze the matter from all sides. The student is expected to generate a few core ideas which can be used for the project and organize them in the logical way. Furthermore, one should present the methodology of the research on relationship marketing to demonstrate the order of the investigation, its expectations and purpose.
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